Yes Madam Introduces ‘Beauty With Brains’ Game with Huma Qureshi, Blending Skincare Knowledge with Rewards
Continuing its streak of unconventional and engaging celebrity-led campaigns, at-home beauty and wellness platform Yes Madam has come up with a new digital campaign featuring actress Huma Qureshi. The collaboration marks the launch of ‘Beauty With Brains’, an interactive in-app game designed to test users’ skincare knowledge while rewarding them with cash discounts and free korean waxing.
Known for her bossy screen presence, bold personality, and effortless charm, Huma Qureshi brings the perfect synergy to the campaign’s central theme, which celebrates intelligence and beauty going hand in hand. The initiative stands out as a refreshing move in the home salon category, where brands traditionally focus only on service promotion. By introducing a gamified experience, Yes Madam attempts to make skincare knowledge more fun and rewarding for consumers.
The campaign film features Huma Qureshi in a playful yet intense interrogation-style setup with Akanksha Vishnoi, Co-founder of Yes Madam. In the video, Huma is seen interrogating Akanksha with skincare-related questions as she attempts to win the game herself and unlock a free Korean waxing service offered through the challenge. Akanksha’s confident and composed responses subtly highlight how simple and approachable the game is for its audience.
The ‘Beauty With Brains’ game invites users on the Yes Madam app to answer skincare-based questions. Participants who answer correctly unlock a special discount on every question, while those who successfully complete ten questions receive a Free Korean waxing service.
Speaking about the campaign, Akanksha Vishnoi, Co-founder of Yes Madam, said: “Beauty today is not just about appearance, it is about awareness and confidence. With ‘Beauty With Brains’, we wanted to create something that educates and engages at the same time. Collaborating with Huma felt right because she represents intelligence, confidence, and individuality, which perfectly resonates with what this campaign stands for.”
Campaign link : https://youtu.be/YK296oZUOW4
About Yes Madam
Founded in 2016, Yes Madam is an at-home beauty and wellness platform offering salon and spa services through trained professionals using hygienic, single-use product formats. Operating across 55+ cities in India, the brand focuses on convenience, transparency, and high-quality personal care experiences delivered at home.
